We created a brand identity and website design reflecting the sharp, self assured and confident personality of both owner and venue – leaving the pack to become stronger, hence ‘The Lone Wolf’. The winter colour palette is rich, dramatic, opulent and intense to echo this personality.
The branding design by Little Blue Studio is strong and powerful with texture and graininess which also makes the identity tactile and engaging. The typography is deliberately raw and edgy to enhance the winter business traits which is perfectly balance by fresh san serif fonts which gives the brand a modern, contemporary feel.
This project also involved some exciting collaborative work with sign artist, Tom Collins, illustrator, Matthew Griffin and interior designer, Paul Haffey.
The Lone Wolf Bar is a venue with a difference; it provides a unique experience offering an alternative to a nightclub in a friendly, fun and sometimes wild atmosphere.