BRAND STRATEGY / BRAND IDENTITY /
TONE OF VOICE / ART DIRECTION /
WEBSITE DESIGN AND DEVELOPMENT /
Our web development services team recently worked with LCETB for their new website and brand identity.
Limerick and Clare Education and Training Board provides educational services to over 34,000 students in Limerick and Clare. Engaging with LCTEB on their new webdesign was a very exciting and proud project for us.
Brand Design Brief
The brief was to consolidate their existing web presence, improve the convoluted navigation and user journey, and create a truly immersive online experience. As well as being more logically structured and intuitive, the site had to position Gemfields as pioneers of the marketing of precious gemstones with trend-setting visual design and immersive web technology.
After multiple rounds of fact-finding and research we broke down the process into the following steps.
- Brand Development
- Story &
Tone of Voice
- Identify Development
- Brand Guidelines
- Strategy &
- Analysis & Concept
- Development &
- Site Upload
From the first point of contact LBS approach has been fantastic. When we found LBS and spoke to Elaine from that first phone call we felt Elaine completely understood who were are and what we wanted to be and how to have our brand reflect that. She also believed in the message we were trying to convey and also pushed us out of our comfort zone. They explained the reason for every aspect of the project and why things were chosen so we could fully understand our new brand and what it represents. Elaine and the team pushed us out of our comfort zone and gave us the confidence to believe in the services we provide. I would highly recommend if you are thinking of a rebrand to contact LBS – you will be glad you did!.
CLS Chartered Secretaries
Elaine’s calm and creative approach put me straight at ease – we clicked right away. She guided me through the process with patience and enthusiasm and made it very enjoyable.This creative approach process helped me anchor my ideas and the end result is more than I could ever wished for. My website is amazing! So many of my clients comment on the colours and imagery used and how easy it is for them to navigate. It represents and reflects the vision I have for BÁN Bridal perfectly, and without Elaine and the Little Blue Studio team this would not be possible.
We really wanted input while also having a designer who could deliver a strong design aesthetic to our site. They were also very responsive and focused on delivering just what we asked for. We’re extremely happy with our site, and found Elaine really guided us through the process. We’ve had great feedback on it – colleagues in other businesses have used it as a benchmark for their own sites.
Eoin Ryan, Partner
HLB McKeogh Gallahger Ryan