Carrie’s Cakes

BRAND SRATEGY / BRAND IDENTITY /
TONE OF VOICE / ART DIRECTION

We were delighted to be approached by Animo TV Production Company in September 2010 to create a new brand strategy for Carrie’s Cakes in Ennis, Co. Clare. This rebrand was part of Feargal Quinn’s Retail Therapy series on RTÉ where Feargal helps shop owners to succeed in a cut-throat retail environment.

Brand Design Brief

It was vital to transmit Carries Cakes values of attention to detail and quality customer service, and also the creative and enthusiastic personality. After initial consultation with Caroline Gardner, Fergal Quinn and Animo TV Production, we broke down the process into the stages outlined below.

  • Brand Development
    Workshop
  • Brand
    Strategy
  • Story &
    Tone of Voice
  • Identify Development
    & Systems
  • Brand Guidelines
    & Deliverables

Carries Cakes Branding Design

Carries Cakes Logo

Client Experiences

  • Little Blue Studio were a pleasure to work with on RTÉ’s Feargal Quinn’s Retail Therapy. Their creativity and design transformed the brand identity of two of the shops Feargal worked with, Acorn & Oak in Edenderry, Co. Offaly and Carrie’s Cakes in Ennis, Co. Clare. They were always willing to go the extra mile to make the design as impactful as possible.

    Animo TV Logo

    Jean Devlin, Producer

    Animo TV Production Company

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