BRAND STRATEGY / BRAND IDENTITY /
WEBDESIGN AND DEVELOPMENT
Branding companies love the challenge of an exciting project, and working with Parallel Editions was certainly one of those projects.
Parallel Editions is a Fine Art Print Publishing house based in Limerick city. Founded by Suzannah O’Reilly Mullaney and Brian Fitzgerald, Parallel Editions provide editioning services, art commissions & acquisitions, and specialist materials supply.
Brand Identity Brief
We were asked to provide a brand that articulated Parallel Editions’ singular voice in contemporary artistic practice. During our initial discussion some of the important brand values discussed included collaboration, creativity and tradition.
The Parallel Editions brand was then developed & delivered over a series of defined stages as listed below.
- Brand Development
- Story &
Tone of Voice
- Identify Development
- Brand Guidelines
When we met Elaine, she made us feel immediately at ease with her expertise and her ideas for our site. The actual process of moving the site over to them, re- constructing it and developing the new look and feel was a wonderful and painless process! Elaine gave us so much more than we expected and we are thrilled with the outcome. Our sales have greatly improved which is one of the main results we were looking for. Any time we get in touch for tweaks, additions and support the team responds immediately and any issues are sorted out straight away. We highly recommend The Little Blue Studio and we foresee us working with them for many years to come.
Before we came across Little Blue Studio our website was not responsive and optimised for search. We tried to find a local company to refresh and build a new website for us that represented what Limerick Chamber are really about. We wanted our website to position Limerick Chamber as the leading networking organisation in the Mid-West of Ireland. I feel that Little Blue Studio has more than exceeded our expectations and were a dream to partner with. Since launching our new website we have had a 20% increase in traffic with visitors spending longer on our site.