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Parallel Editions – Fine Art Print Publishing
Project Overview
Branding companies love the challenge of an exciting project, and working with Parallel Editions was certainly one of those projects.
Parallel Editions is a Fine Art Print Publishing house based in Limerick city. Founded by Suzannah O’Reilly Mullaney and Brian Fitzgerald, Parallel Editions provide editioning services, art commissions & acquisitions, and specialist materials supply.
Services:
- BRAND STRATEGY / BRAND IDENTITY
- WEBSITE DESIGN AND DEVELOPMENT
Brand Identity Brief
We were asked to provide a brand that articulated Parallel Editions’ singular voice in contemporary artistic practice. During our initial discussion some of the important brand values discussed included collaboration, creativity and tradition.
The Parallel Editions brand was then developed & delivered over a series of defined stages as listed below.
- BRAND DEVELOPMENT
WORKSHOP
- BRAND
STRATEGY - STORY &
TONE OF VOICE - IDENTIFY DEVELOPMENT
& SYSTEMS - BRAND GUIDELINES
& DELIVERABLES