BRAND STRATEGY / BRAND IDENTITY /
TONE OF VOICE / ART DIRECTION
Little Blue Studio were delighted to create a new branding design for Clare Tourism, celebrating a county of stunning natural beauty and culture.
Clare is renowned for its breathtaking landscape, awe-inspiring scenery and wonderful music. It’s an Irish county with a character all of its own, always evident across its inviting towns and villages.
Brand Strategy Brief
Everything beautiful and unique about Clare is communicated in their new branding. A decorative ‘C’ features a range of tastefully selected silhouettes. Traditions of music, culture, archaeology and sport are represented in an undulating design, exemplifying all that is special about Clare.
- Brand Development
- Story &
Tone of Voice
- Identify Development
- Brand Guidelines
The team at Little Blue Studio, are very patient and really do listen to and try and understand your needs. Articulating your ethos through your website is crucial to communicating with your audience and therefor, in my honest opinion, I can’t stress how important working with a well-balanced design team was for us. We are completely confident in Little Blue Studio and really look forward to, and will enjoy working with them again in the near future. I would have absolutely no hesitation in recommending them to any other company looking to develop a brand identity.
I approached Little Blue Studio having spent six years in private practice without a website or branding. Being in a creative profession I felt that I would design the branding myself and was hesitant to hand over this task. Any reservations I had, however, were quashed on meeting Elaine. She is a warm, calm, highly creative person who was interested in the way that I work, my design aesthetic and how I wished my work to be perceived. The design process was enjoyable, thought provoking and helped me focus on the direction in which I wanted my work to progress. The website was commissioned as a place to house my portfolio, however, I receive more enquiries for new work than I ever thought possible from it