Client Experiences
CLS Chartered
Secretaries
BRAND STRATEGY / BRAND IDENTITY /
TONE OF VOICE / ART DIRECTION /
WEBSITE DESIGN AND DEVELOPMENT /
STORYTELLING
Little Blue Studio recently completed a new website design for Carlow-based CLS Chartered Secretaries.
We also created a brand identity for CLS, who provide expert Company Law, Company Secretarial and Company Formation services in Ireland and internationally. CLS have continued to grow and expand, supported by the launch of their industry-leading newsletter and relocation to larger offices in Carlow. CLS has shaped itself in response to client’s needs, changes in the law and the challenges of the business world.
Brand Strategy
Brief
The brand identity we created for CLS is personable yet also professional. This reflects the CLS team and their business. They are an approachable, grounded and dynamic team, and are experts in delivering quality solutions to their customers.
Little Blue Studio carefully selected a range of colours for the company branding including primary and secondary colour palettes. We also implemented a sub brand and associated elements to further enhance the brand strategy for CLS.
- Brand Development
Workshop - Brand
Strategy - Story &
Tone of Voice - Identify Development
& Systems - Brand Guidelines
& Deliverables
Website Design
Brief
Little Blue Studio’s bold and original website for CLS supports their cutting-edge reputation in the legal profession. There is a wealth of valuable information presented throughout, utilising eye-catching layouts and excellent navigation.
Little Blue Studio’s web development process for this project followed a well-defined plan as summarised below.
- Strategy &
Workshop - Analysis & Concept
Development - Development &
Programming - User
Testing - Site Upload
& Training
Design & Implementation
The CLS website features a client-friendly Online Company Order form
that requires over 50 fields to be completed, with automatic verification.
Seamlessly Responsive
The CLS website performs impressively across all devices. The tablet experience is just as informative as the full desktop version, with everything also easily accessible from phones and smaller devices.
From the first point of contact Little Blue Studio’s approach has been fantastic. They explained the reason for every aspect of the project and why things were chosen so we could fully understand our new brand and what it represents. Elaine and the team pushed us out of our comfort zone and gave us the confidence to believe in the services we provide. I would highly recommend if you are thinking of a rebrand to contact Little Blue Studio – you will be glad you did!
Conor Sweeney
CLS Chartered Secretaries
