BRAND STRATEGY / BRAND IDENTITY
Our branding team were really excited to work with Living Beauty Day Spa & Salon located in Mallow Co. Cork.
Living Beauty was established in 2010 by award-winning beauty therapist, Jennifer Lynes. They offer an excellent range of treatments as well as an extensive online store.
Brand Design Brief
Living Beauty’s theme is enthusiastic, feminine and beautiful, inspired by modern design aesthetics giving the new brand a professional, calm and friendly feel.
The use of colour in the branding is inspired by the pastel tones found in summer season palette. These colours give the brand a nurturing feel and also gives a sense of beauty, elegance and quality, a salon & spa that will not disappoint.
- Brand Development
- Story &
Tone of Voice
- Identify Development
- Brand Guidelines
Elaine is a warm, calm, highly creative person who was interested in the way that I work, my design aesthetic and how I wished my work to be perceived. The design process was enjoyable, thought-provoking and helped me focus on the direction in which I wanted my work to progress. The website was commissioned as a place to house my portfolio, however, I receive more enquiries for new work than I ever thought possible from it.